Which? is a registered charity which prides itself on representing the interests of the consumer, through protecting consumer rights, reviewing products and offering independent advice through a range of publications and web & telephone-based services. Which? is mid-way through a five-year strategic plan; and core to delivering the strategic plan are the five ‘must win’ ambitions and the Which? values.
The Which ? leadership team requested that CCL support Which? to move to a commercialised, customer centric, Best in Class operation.